Art Direction / Design / Web Production
L. Fuiano / S. Zhang
The Center for Applied Research (CFAR) is a philadelphia based consulting firm. Born out of the intellectual and academic movements of the 1970s and 1980s, CFAR began as the only multi-disciplinary research center within the Wharton School of the University of Pennsylvania, eventually giving way to private practice in 1987.
We were excited to get the chance to provide creative direction and design to a web site refresh last year.
While the site started to grow in scope as we discovered what we wanted it to be, the entire process was a pleasure. The CFAR team was on point throughout and never faltered.
The site evolved into a broad brochure. The objective was to make it as easy as possible to find and cross reference all of the services and case studies. Some of this was accomplished by simplifying the organization. We also made use of images and iconography to better present the featured subject matter.
As always, we were sensitive to mobile navigation and spacing in static and dynamic content.