Clients sometimes ask how things work: What are the steps involved? Many of these posts help show some of those details. Others are quick notes about ideas and trends.
We try to cover everything because before buying design services, there are always questions. If you cannot find what you are looking for here, check in with us. We’d love to hear from you.
marchijewelry.com/ When we started to design and build a site for Marchi Jewelry, this small storefront buidness was going through changes. John Marchiafava, the business owner, knew he wanted a site, he knew the industry was trending that way and he knew his business...
Graphic design and specifically design and production for the web is a process of discovery, experimentation and negotiation. There is also a healthy dose of compromise. As much as we work to streamline how things come together, it’s not quite a step-by-step grind. There is no “cranking it out”.
When I started out as a Graphic Design professional in the late 70s, all we cared about were design concepts through typography, color, art and images. I wasn’t overly concerned with design systems until I began working professionally.
Below is a quick reference to how our services and some of the steps fall in line.
Discovery and Strategy
Sometimes clients may have a clear idea of what they want to say and how they want to say it. Other times they may need some direction. We get things started with sketching tools either in person or online. This phase helps us arrange the stucture and direction of the project. Either way, we take great pride in being responsive and understanding in what works best.
Art Direction and Design
Once the project is under way, we put all of our energy into understanding the message and using everything we know to make it look stunning and to stand apart. Our diversity and great command of the visual language helps us to provide a clear range of possibilities. Ideas are presented and refined until we get to where we need the work to be.
Through art, design and planning, we create a brand that resonates and helps better position you in the market place. Whether you are a small start-up, a business in full swing or if you are re-branding a multi-dimensional corporate message; a focused and consistent identity is imperative.
Production of Print and Web Media
Whether it’s ink on paper or display and functionality in the browser, we always aim to make the work perform above expectations. HTML, CSS, JS, RGB, PMS and CMYK. Everyone here has a great mastery over the tools involved. An essential skill to create work that speaks.
One of our most important services is developing top-tier web solutions using open source technologies. All of our web media can be content managed by the client once we hand it off. Our framework of choice is WordPress. This gives us great range in terms of size and level of complexity. Our strategic and architectural approach is to build sites that are sustainable. Our goal is to allow your online presence to grow and evolve with your organization. Before we hand off a finished web site, we also provide an in depth tutorial so that any content management after launch is easy to navigate.
Process is king in this business. Making stuff look great and work better only matters if we can deliver it on time at the agreed price. We project-manage in a way that everyone involved can monitor. We encourage the team and client alike to communicate through online project software that works for everyone. Our platform of choice is Basecamp. This helps keep the project out in the open, easy to review and on schedule. That said, we can just as easily come to you and work in your preferred software.