Process Blog

Clients sometimes ask how things work, what are the steps involved. Many of these posts help show some of these details. Others are quick notes about ideas and trends that we are working with.

Women at Work Logo

With Fortune 500 companies, branding is an industry unto itself. For everything else, it is still wildly important, although it often falls in line with many of the other equally important tasks of marketing communication. The feeling your business or...

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A New Search

A couple weeks ago I was scrambling to get page designs together for the lovely people at Wharton. We were still trying to understand the wireframe for the home page when the talk of icons moved front and center. Since the site will be making heavy use of navigation...

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A new net for Wharton

Since the beginning of the year I have been working with the team at the Wharton School of Business to to help design and build a networking site for the Alumni. The idea was that the site was to be a cross between LinkedIn and a dating site. Meaning, you were...

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Sketch a Booth

You know you've been in this business for too long when you have several tasks to complete in under a week, and the least of your concerns is a fully developed display booth design. We were working very closely last week with the very likable and very busy folks at...

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Hoppin’ John CD Package

This post is here to monitor the sketches and progress of the artwork and design for the new Hoppin' John CD pack. Since I will be working closely with Mike Hood, the band leader, I wanted to create a place online to look at the sketches. Mike handed me several...

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Because the NFL said so

Okay, I've been in this business for a while. I'm hardly what you would call a "precious" designer. I'm here to work with the client, serve the people, make things look and work better. "How can I help?" is my mantra. Just recently, I had that premise really called...

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When a stereotype is the order of the day

Temple University Press frequently publishes titles that make every effort to push the buttons of social, cultural, political and sexual issues. This cover for Serial FuManchu by Ruth Mayer is no exception. When I was provided the manuscript from the director, many of...

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Stories from real people make all the difference

I recently worked with the team from BMC Communications in New York to design and produce a site for cancer survivors. Due to the sensitive nature of the material, we wanted to present the core information in the form of stories from the people themselves. While this...

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A cog in the brand

I recently started working with the Wharton School of Business at the University of Penn doing some small packaging tasks. They had started to roll out Coursera, an online classroom that draws from some of the core course work at the school. While these offerings have...

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