Process
Clients sometimes ask how things work, what are the steps involved. Many of these posts help show some of these details. Others are quick notes about ideas and trends that we are working with.
Refining the first steps
Graphic design and specifically design and production for the web is a process of discovery, experimentation and negotiation. There is also a healthy dose of compromise. As much as we work to streamline how things come together, it's not quite a step-by-step grind....
WP Tools and Processes
WP Tools and Processes When I started out as a Graphic Design professional in the late 70s, all we cared about were design concepts through typography, color, art and images. I wasn't overly concerned with design systems until I...
Allies in Marketing
About this time last year we started a new relationship with Octo, a marketing firm here in town. Some of the services that we provide are also provided by Octo, but they needed us to help mostly with web development services. Octo is a more full service...
Data-Tat-Tat
Every year we ramp up our efforts leading up to the annual Wharton People Analytics Conference. Each time around all of the materials go through general updates and improvements. The idea is generally to keep the time and materials similar to the previous, while making everything a little more articulate in the process.
Lately Linda
Linda May Studio produces hand crafted textile jewelry. Linda is a passionate maker, but more importantly, she is a powerhouse of marketing. The jewelry she makes is only the beginning of the creative process. She works very hard to present her work is just the right...
Ye Olde HTML
Son, When I was Your Age Back in the late nineties, early oughties, when CSS was barely supported, I started to tackle the craft of page building in HTML. It was something that I tried to pretend did not exist. This was the result of being so found of the new digital...
Joy 2016
Happy Holidays from the RowHouse crew! This year we actually carved out a little time to post some seasonal give-aways. Don't get too excited, it's not a new Lamborghini or anything. However, we did put together a very lovable set of paper cut-outs that are designed...
The Great Outdoor
We had an opportunity recently to create our first ever outdoor billboard. My son's little league team plays in the lovingly restored Anderson Yards in South Philly. When a space opened up for a sponsor sign, I grabbed it. However, that was the easy part. Then we...
Give it away
It’s been a burning interest for us here at Rowhouse to create work other than what we do for clients and simply make it available for all interested. Like anyone else, our go-to excuse for not providing content on this site other than what we do for clients is “We’ve been busy!”
Women at Work Logo
With Fortune 500 companies, branding is an industry unto itself. For everything else, it is still wildly important, although it often falls in line with many of the other equally important tasks of marketing communication. The feeling your business or...