Clients sometimes ask how things work, what are the steps involved. Many of these posts help show some of these details. Others are quick notes about ideas and trends that we are working with.
marchijewelry.com/ When we started to design and build a site for Marchi Jewelry, this small storefront buidness was going through changes. John Marchiafava, the business owner, knew he wanted a site, he knew the industry was trending that way and he knew his business...
Graphic design and specifically design and production for the web is a process of discovery, experimentation and negotiation. There is also a healthy dose of compromise. As much as we work to streamline how things come together, it’s not quite a step-by-step grind. There is no “cranking it out”.
When I started out as a Graphic Design professional in the late 70s, all we cared about were design concepts through typography, color, art and images. I wasn’t overly concerned with design systems until I began working professionally.
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