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marchijewelry.com/ When we started to design and build a site for Marchi Jewelry, this small storefront buidness was going through changes. John Marchiafava, the business owner, knew he wanted a site, he knew the industry was trending that way and he knew his business...
Graphic design and specifically design and production for the web is a process of discovery, experimentation and negotiation. There is also a healthy dose of compromise. As much as we work to streamline how things come together, it’s not quite a step-by-step grind. There is no “cranking it out”.
When I started out as a Graphic Design professional in the late 70s, all we cared about were design concepts through typography, color, art and images. I wasn’t overly concerned with design systems until I began working professionally.
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