For Valentines Day, we put together a quick mailer that needed to acknowledge the day and hopefully bring some attention to our business. As is always the case with these things, we had little or no time and a tiny budget. No real stretch here.
We simply went with the theme of a heart for hire. To make it seem like a truly open invitation, we created a tabbed flyer with our web address in the pull-off calling cards. We then stapled the flyer to a nearby telephone pole and photographed it with a point and shoot. Ship it!
Sure, it had an air of desperation, but we’re trying to make some noise here. Next time we do something like this, we’ll build in plenty of lead time… No, really.