Graphic design and specifically design and production for the web is a process of discovery, experimentation and negotiation. There is also a healthy dose of compromise. As much as we work to streamline how things come together, it’s not quite a step-by-step grind. There is no “cranking it out”.
When I started out as a Graphic Design professional in the late 70s, all we cared about were design concepts through typography, color, art and images. I wasn’t overly concerned with design systems until I began working professionally.
Every year we ramp up our efforts leading up to the annual Wharton People Analytics Conference. Each time around all of the materials go through general updates and improvements. The idea is generally to keep the time and materials similar to the previous, while making everything a little more articulate in the process.