The Great Outdoor

The Great Outdoor

Nov 1, 2016 | Branding, Display Design, Self Promotion, Signage

We had an opportunity recently to create our first ever outdoor billboard. My son’s little league team plays in the lovingly restored Anderson Yards in South Philly. When a space opened up for a sponsor sign, I grabbed it. However, that was the easy part. Then...
Women at Work Logo

Women at Work Logo

Jul 23, 2015 | Branding, Process, Web Design

With Fortune 500 companies, branding is an industry unto itself. For everything else, it is still wildly important, although it often falls in line with many of the other equally important tasks of marketing communication. The feeling your business or...

A cog in the brand

Mar 11, 2013 | Branding

I recently started working with the Wharton School of Business at the University of Penn doing some small packaging tasks. They had started to roll out Coursera, an online classroom that draws from some of the core course work at the school. While these offerings have...
A Neu Blue?

A Neu Blue?

Jul 17, 2012 | Branding

Mitch Woods is a long time piano player and performer whose jump blues sound, rooted in New Orleans, early rock and roll, R&B, and boogie-woogie, has earned him a strong following around the world. We had just completed work on a branding treatment for...
Jump, jive n’ vector drawing

Jump, jive n’ vector drawing

Jun 27, 2012 | Branding

Mitch Woods is a long time piano player and performer whose jump blues sound rooted in New Orleans, early rock and roll, R&B, and boogie-woogie has earned him a strong following around the world. As he began to take the music to places far removed from its...
It’s not enough to be good when you dream of being grape

It’s not enough to be good when you dream of being grape

May 3, 2012 | Branding

A while ago we were asked to refresh the brand for an area wine merchant. The difficult part was that, while they wanted their business to be recognized as wine consultants, it was important for the branding to indicate that they also sell beer and other spirits. I...