PNC Equipment Finance
Branding | Marketing Communication | Print and Electronic Media
PNC Equipment Finance is a corporate leasing firm. They are world class lenders in industries ranging from transportation and construction to technology, healthcare and more.
Much of what we do for them involves design and assembly of marketing and communication pieces. These are generally devices used to speak to their potential and current clients as well as franchisees.
The work comes in every media form we can get our hands on. Print, web, email, video, packaging, booth displays and wearables. We also handle branding subsets for client packages. In addition, we work to maintain the graphic standard set-up by the corporate office
Before project marketing is “rolled out”, we help the marketing department with full presentation packages. Ultimately, we design and assemble the portfolio pieces in their many forms to help create a finished look to the sample of services.
Creating a well-designed presentation for a research project in cooperation with different company
Multi-Page Program Ads
This is a 4 page ad detailing the private label retail equipment finance program.
Full Service Leasing Site
We were tasked with designing a product-heavy leasing site for used industrial equipment. The site relied on several views to get the user a broad overview of the available products, as well as a full set of details about the product specs and how to obtain it. This is also linked to an online application and processing system. Of course, everything responsive and mobile friendly.
Manage Everything Compatible
Branding and designing an elegantly modern Website compatible with every device. It was a simple solution to a complex problem. On one side, thousands of designers and art directors are eager to take their talents to the Web but aren’t sure how. On the other, web agencies could not ﬁnd enough good web designers to get their work done.
In addition to the expansive client work we do for PNC Finance, we also help with small promotional give-aways and premium packages.
Video Editing & Motion Graphics
A sampling of motion graphics and video editing featured on ECN Capital’s “ConExpo” trade show booth in Las Vegas.
Packaging a trade show involves leveraging several forms of media to support the single message. The centerpiece of that is often the installation at the trade show proper. Sometimes these are prepared to work within the limitations of the prefabricated booth frame that the display vendor provides. It’s always more fun when there is a generous set of panels and surfaces to design for.